Untold Secretz is founded by Sidsel Marie Bøg, who is among Denmark's most recognized hair and makeup artists. Sidsel has more than 25 years of experience in the industry, and over the years has often been asked which products are the 'secret' to flawless skin and beautiful makeup. This was the idea Untold Secretz originated in 2012; namely, not only to guide to the best beauty products on the market, but also to assemble them into one universe.

And Sidsel knows what she's talking about and what works. Both in his role as a hair and makeup artist, but has as a former Beauty Editor on Vs. Magazine, where she has tested a myriad of products on her own body. In addition, since 2009 she has been a co-developer of new products for Gosh Cosmetics with a predominantly vegan profile, in line with Sidsel's personal preference for 'pure' products, such as those found on Untold Secretz. Sidsel tests all products herself before she puts them up for sale on the site, so she is sure that they live up to the high standards she sets for her own skin care.


In 2017, Sidsel won the award as Hair Artist of the Year for Danish ELLE Style Awards, but her work extends far beyond Denmark's borders. Sidsel's name is often seen in magazines such as (Vogue, Vs. Magazine, Wallpaper, Net-A-Porter, L'Official, ELLE, Bon Magazine, Dazed & Confused og DANISH, for fashion shows and in campaigns for beauty mastodons like Bobbi Brown, Chanel, Ellis Faas og Shu Uemura. She has worked closely with top photographers such as Mario Testino, Anton Corbjin og Peter Lindbergh and with stars like Solange KnowlesJessica Biel, Kylie Minogue, Helena Christensen, C og Robbie Williams.

 You can see Sidsel´'s portfolio here: www.sidselmarieboeg.com